ML4
Located in Middleton, WI
Job Full Description
We are currently seeking candidates for a Marketing Specialist role with our client, a manufacturing company in Middleton.
This is a direct hire role with a reputable employer with great employee reviews and work environment!
We are looking for candidates with mid to senior level marketing experience. In this role, you will act as a one-person marketing department, with support from other departments and leaders.
Responsibilities
- Research and monitor industry trends, competitors, and marketing opportunities.
- Support website projects, updates, and related digital initiatives.
- Lead outbound and inbound marketing efforts, including content creation, optimization, and editing.
- Coordinate with external marketing agencies on special projects and strategic goals.
- Plan and manage trade show participation — logistics, booth design, setup, and post-show follow-up.
- Analyze marketing data (campaign results, conversion rates, web traffic) to refine strategies.
- Conduct market and product research to identify new opportunities and applications.
- Write and edit marketing content for blog, email, and print materials.
- Manage SEO, Google Ads, PPC, retargeting, and other digital marketing efforts.
- Partner with the sales team on channel development (distributors, resellers, and online sales).
- Develop videos and other digital media to promote products and capabilities.
- Maintain brand consistency across internal and external communications.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Minimum 5 years of marketing experience.
- B2B, industrial, and product-based marketing experience required
- Proven experience in digital marketing, including SEO and social media.
- Strong analytical skills with ability to interpret metrics and turn insights into action.
- Excellent writing, editing, and communication skills with keen attention to detail.
- Familiarity with marketing automation tools is a plus.
- Ability to work collaboratively in a fast-paced environment.
- Creative mindset with attention to detail.
Schedule: Full-time in office role
Pay: Based on experience
Company offers:
- Clean, brightly lit, and respectful manufacturing environment
- Flexible set start time between the hours of 6:00 am to 8:30 am, Monday through Friday
- Great team-oriented attitude that enjoys working together with a sense of accomplishment
- Ability to make a difference in a small team that cares
- Access to company sponsored health and dental insurance with company supplement
- Access to company sponsored 401(k) plan, with company match
- Paid holidays, vacation, and sick time
- All tools and training provided
- And more!
Interested candidates can apply many ways:
- Call or text 608-663-1940 to speak with a Recruiter
- Submit online application
- Send resumes to jobs.fitchburgwi@exprespros.com
Madison West (Fitchburg), WI
3236
2980 Cahill Main
Suite 106
Fitchburg, WI 53711
Apply Now Email Us