Job Details

Set and execute the strategic direction for wholesale sales across all channels/brands, driving both top-line revenue growth and bottom-line performance. 

Lead and manage a national/regional sales team, independent representatives across multiple brands and product lines, as well as Verdant’s sales team. 

Create and implement KPI-driven strategies to increase market share, grow annual recurring revenue (ARR), and improve customer retention. 

Manage key, sales related aspects of the sales process, including prospecting, cold calling, relationship building, tradeshow selling, sales training, and conversion.  

Lead sales forecasting, budgeting, and performance reporting for monthly and annual revenue goals. 

Create and oversee compensation planning, sales contests, and incentive programs to align team behavior with business objectives. 

Drive collaboration with marketing to ensure alignment on campaigns, branding, and B2B traditional and eCommerce growth. 

Integrate sales processes and systems to streamline operations and improve data integrity across ERP, EDI, CRM, and eCommerce platforms. 

Support change management initiatives aligned with company mission, vision, and values while fostering a culture of accountability and continuous improvement. 

Cultivate and manage relationships with key wholesale partners, national accounts, custom clients, and local boutiques. 

Monitor sales team performance, coach team members, and provide ongoing training and development opportunities. 

Partner with cross-functional leaders in operations, distribution, and product development to ensure customer needs are met effectively and efficiently. 

Analyze market trends, business structures, and account ROI to inform strategic decisions and sales forecasting. 

Ensure compliance with contract agreements, EDI requirements, SLAs, and internal policies. 

Participate in strategic planning with senior leadership and contribute to long-term business growth initiatives. 

Bachelor’s or Master’s degree in Business, Sales, Marketing, or a related field—or equivalent combination of education and experience. 

Hungry, passionate, and filled with a deep desire to WIN! 

Minimum of 5–7 years of experience in the consumer-packaged goods, retail, or wholesale industry; experience in social expression, giftware, or product-based industries is a plus. 

Demonstrated leadership of cross-functional sales and sales operations teams in a high-growth environment. 

Proven success in revenue growth, sales forecasting, and managing sales performance via KPIs and CRM tools. 

Experience leading key account sales strategy and developing scalable sales processes. 

Strong understanding of marketing trends and how to support field execution through marketing collaboration. 

Excellent communication, presentation, and interpersonal skills, with the ability to influence and engage stakeholders at all levels. 

Highly skilled in business analysis, process improvement, and organizational change. 

Proficiency with Microsoft Office, CRM systems, ERP software, and EDI compliance. 

A strategic thinker who thrives in a fast-paced, evolving environment and brings energy, creativity, and resilience to the role. 

Superior coaching, mentoring, and team-building abilities with a focus on accountability and development. 

Ability to travel for customer meetings, tradeshows, and team events as needed.