Digital Marketing Coordinator
Location: Fort Myers, FL
Pay: $23.00-$28.00 per hour
Schedule: Monday-Friday | 8:00 AM-4:30 PM
Position Overview
Express Employment Professionals is recruiting for a Digital Marketing Coordinator for a growing local manufacturing company in Fort Myers. This full-time, onsite position will support digital marketing initiatives, website management, marketing automation, lead generation efforts, social media marketing, content creation, and marketing analytics. The ideal candidate will be highly organized, detail-oriented, and thrive in a fast-paced environment.
Responsibilities
- Manage and maintain CRM and marketing automation platforms, including email campaigns, workflows, lead tracking, and reporting
- Update and optimize website content through content management systems
- Assist with digital marketing campaigns including email marketing, social media, paid advertising, and lead generation initiatives
- Create and maintain landing pages, forms, calls-to-action, and marketing workflows
- Monitor and analyze campaign performance metrics including website traffic, engagement, lead generation, and return on investment
- Support SEO efforts through website and content optimization
- Create and coordinate marketing content including blogs, social media posts, graphics, videos, brochures, and promotional materials
- Maintain social media content calendars across multiple platforms
- Coordinate with vendors, agencies, media partners, and internal teams to ensure projects are completed on time
- Support trade shows, customer events, and post-event lead management activities
- Maintain organized digital asset libraries, templates, and campaign documentation
- Ensure consistent brand messaging across all marketing materials and communications
- Research emerging marketing trends, technology, AI tools, and industry best practices
- Provide marketing reporting and insights to support sales and business development efforts
Qualifications
- Experience with CRM and marketing automation platforms; HubSpot experience strongly preferred
- Knowledge of digital marketing concepts including email marketing, social media marketing, SEO, lead generation, campaign management, and analytics
- Experience updating website content within a CMS platform
- Experience managing email campaigns, landing pages, forms, and automated workflows
- Strong organizational skills with excellent attention to detail
- Ability to manage multiple projects and deadlines simultaneously
- Excellent written and verbal communication skills
- Proficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPoint
- Experience coordinating with vendors, agencies, media partners, and internal stakeholders
- Experience with Canva, Adobe Creative Suite, video editing, or similar creative software is a plus
- Experience with Google Analytics or similar reporting platforms is preferred
- Trade show, event coordination, B2B marketing, healthcare, or manufacturing industry experience is a plus
- Valid driver's license and reliable transportation required
Education & Experience
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred
- Minimum of two years of related marketing experience preferred
- Equivalent combinations of education, training, and experience will be considered
Benefits
- Health Insurance
- Dental Insurance
- 401(k) Plan
- Paid Time Off
- Professional Growth Opportunities
- Stable, Full-Time Employment